Why HTML websites are a thing of the past for small businesses

The digital age is continuing to grow and advance at a speed we can only imagine. The likes of Cryptocurrencies, NFTs and Metaverse real estate bursting onto the scene opens the eyes of digital marketers and business owners alike. Some things that may work today, might not work tomorrow.

The elaborate plan to starting a business can be very difficult, but honestly, why should it. Starting a small business is easier than ever. Through the uproar of modern-day marketing solutions that are readily available on the internet, business owners can take some of the tasks they would have used to outsource for thousands of dollars, into their own hands.

In this article, we will discuss why paying a technician thousands of dollars to build an HTML website for you might not be the best idea if you are a small business owner. As well as provide some different options to get the best website with the least struggle and cost.

What is an HTML website?

HTML (Hyper Text Markup Language) is the code that is used to structure a webpage and its content. HTML structures the content to how you would like it to look. For example, breaking down headings, paragraphs, images and more.

Creating an HTML website only really requires a digital notepad and some pretty extensive coding skills (if you want a good one). Oh, a domain and a website host are important as well but they are generally pretty easy to sort out.

HTML Document example:


We would provide you with an example of an HTML website, however, I am certain you have seen plenty. Including this one. Yes, this website has HTML code in the backend. Websites these days generally have several HTML pages attached to one domain. For example, the Homepage, About Us, Contact Us, etc.

Ok, now the title of this blog is probably confusing you but when talking about HTML websites, we mean one that is built from scratch using the tricky coding method. Fortunately, innovative genius’ have created software so you, uncle Tom and I can all easily have a good looking website on the web.

Pros of HTML Websites

We must admit, there are plenty of pros to using HTML. Firstly, its free! You don't need to purchase or subscribe to any software to use it, so you can be running your website for a small price. HTML is also supported by every browser, so if you have coded your website, you won’t need to worry if a Safari user sees it differently compared to a Chrome user.

HTML websites are also great for user readability, as they are light, they load fast, giving your website visitors a very smooth experience. There are plenty more benefits of HTML websites and if you would like to learn more visit: https://www.geeksforgeeks.org/advantages-and-disadvanatges-of-html/

Cons of HTML websites

To clarify, there is nothing wrong with HTML itself when creating a website for your business. It’s the process of creating one. For example, we have seen several clients pay thousands of dollars to have an HTML website built and they look great!

However, as soon as you want to change something again, you are stuck at a crossroad between paying a developer to make the change or trying to code it yourself with the chances of making a very costly mistake. Ctrl + Z might not be able to save you in this situation.

To sum it up, the biggest con of an HTML website is that you do not have the skill to create one that looks nice and is easy to change if you need to. Therefore, it is going to cost you a decent amount of money and can be a wallet drainer every time you want to add/change something.

Ultimately, I’m sure we all don't want to spend time learning how to code HTML when our million dollar business idea is about to pop off! Well, there is an easier way.

Drag and drop website builders

The easier way to get your business a website on the internet is through cloud-based website development platforms. These online platforms offer a drag and drop website builder that with a bit of practice almost anyone can use.

Ok, maybe setting up the website from scratch might strain the brain if you don't have any experience using drag and drop builders. However, much less than HTML and nothing a few YouTube tutorials couldn’t help.

A massive pro to using drag and drop editors are that if you want to add or change something, you can with little effort and the risk of crashing your whole website. Oh and not to mention they are usually free to get started, so you can play around with them without a massive investment.

Can we help you?

Are you a small business owner looking to set up a website but don’t know where to start? If you want a thoroughly designed and structured website that is easily revisable, Liberated Marketing is here to help.

to get in touch with a digital marketing specialist today.

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